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On 22 May 2010, a programmer named Laszlo Hanyecz paid 10,000 BTC for two Papa John's pizzas. At the time, those coins were worth about $43. Today, the same 10,000 BTC are worth roughly €678,339,038 — an appreciation of over 1.8 billion percent, and easily the most expensive lunch in history.

Sixteen years on, that lunch is still teaching us the same thing: the best time to start stacking BTC was yesterday. The second-best time is now.

To mark Bitcoin Pizza Day 2026, Bybit EU is opening up a three-week promotion built around two simple ideas — buy BTC the easy way, and earn rewards just for taking part. New users can earn 100% APR on a 7-day BTC Fixed Earn, existing users can earn 40% APR, and every spot trader can collect points redeemable for BTC airdrops from a €50,000 BTC prize pool.

This guide walks you through how to buy BTC on Bybit EU, and exactly how the two promotion mechanics work.

[Register Now]<https://www.bybit.eu/promo/campaign/MayBTCPizzaDay>

We've kept the entry point low and the payment options familiar. You can start a BTC purchase from just €10 using any of the following methods, all settling to your Bybit EU account in minutes:

• Apple Pay — one-tap checkout from your iPhone or Mac.

• Google Pay — fast checkout on Android and Chrome.

• Bank Card — Visa or Mastercard debit/credit cards issued in the EEA.

• PayPal — pay directly from your linked PayPal balance or funding source.

The Pizza Day campaign rewards participation in two parallel ways. You can join one or both — they don't cancel each other out.

Part 1 - Two Exclusive BTC Fixed Earn Pools

For Pizza Day only, Bybit EU is offering two boosted BTC Fixed Earn strategies with a 7-day lock-up. Rewards accrue on a pro-rata basis and are paid as a BTC airdrop to your Funding Account at the end of the 7-day term. Each user may subscribe only once.

• You must be a resident of the EEA, excluding Malta.

• You must be successfully onboarded with Bybit EU and have completed identity verification.

• You must register for the Promotion by clicking Register Now on the campaign page during the Promotional Period.

• Once subscribed, your BTC is locked for 7 days and cannot be withdrawn, transferred, or otherwise accessed until the lock-up ends.

[Check Out the Plan]<https://www.bybit.eu/promo/campaign/MayBTCPizzaDay>

Part 2 - Trade to Earn Points, Redeem for BTC Rewards

In parallel with the Fixed Earn pools, every eligible participant can also collect Points by trading on Bybit EU Spot during the Promotional Period.

• 1 Point for every €10,000 in Spot trading volume (buy + sell sides combined).

• Trades on zero-fee pairs, as well as any cancelled, voided, or reversed transactions, are excluded.

Points may be redeemed for BTC airdrops between 20 May 2026, 10:00 UTC and 15 June 2026, 10:00 UTC. After the redemption window closes, any unredeemed points are forfeited.

Reward pool note: The aggregate reward pool for this Promotion is capped at €50,000 in BTC and is distributed strictly on a first-come, first-served basis. Once depleted, Bybit EU reserves the right to halt reward issuance.

These terms and conditions ("Promotional Terms and Conditions") govern your participation in the Bybit EU BTC Pizza Day ("Promotion") outlined on this page. By participating in this Promotion, you agree to be bound by these Promotional Terms and Conditions, as well as the General Terms and Conditions ("General Terms") available at https://www.bybit.eu/en-EU/legal/terms-and-conditions/General-Terms-and-Conditions. Any terms defined in the General Terms also apply to these Promotional Terms and Conditions.

1. This Promotion shall commence on 20 May 2026 at 10:00 AM UTC and shall officially conclude on 10 June 2026 at 10:00 AM UTC ("Promotional Period"). Only actions completed strictly within this defined Promotional Period shall be eligible for participation and rewards. 

2. Participation in this Promotion is exclusively available to residents of the European Economic Area (“EEA”), with the exception of Malta. To be eligible, you must be successfully onboard with Bybit EU and have completed Identity Verification. This Promotion is open to both individuals who have never registered with Bybit EU and those who already maintain an active Bybit EU Account. To be eligible for rewards, all participants must successfully register for the Promotion by clicking the “Register Now” button on the designated Promotion page available at https://www.bybit.eu/promo/campaign/MayBTCPizzaDay  between the 20 May 2026 at 10:00 AM UTC and 10 June 2026 at 10:00 AM UTC (“Registration Period”). 

3. By submitting your Bybit UID, you acknowledge that Bybit EU will collect, process, and use your personal data for the sole purpose of administering this Promotion. For more information on how your data is handled, please review the Bybit EU Privacy Policy available atavailabe at https://www.bybit.eu/en-EU/legal/data-protection-and-transparency/privacy-policy.

4. Eligible participants may subscribe to one of two exclusive BTC Fixed Earn strategies offered in this Promotion. Which strategy you qualify for depends on whether you are a new user or an existing user:

    - Users who have registered on Bybit EU after the commencement of the Promotion Period are eligible to receive 100% APR on a BTC Fixed Earn strategy for 7 days on a pro-rata basis. The minimum subscription amount for this 100% APR plan is 0.0015 BTC, and the maximum is 0.0075 BTC per user.

    - Users who have successfully onboarded with Bybit EU before the commencement of the Promotional Period are eligible for a different Fixed Earn strategy that grants a 40% APR on BTC for 7 days on a pro-rata basis. The minimum subscription amount for this 40% APR plan is 0.0075 BTC, and the maximum is 0.03 BTC per user.

    - Please note that multiple subscriptions to a strategy by a single user are not permitted. At the end of the 7-day subscription period, earned rewards for both plans will be distributed as a BTC airdrop and automatically credited directly to the user's Funding Account once the subscription period ends.

5. Subscribing to Bybit EU Earn strategies may require acceptance of additional product-specific terms and conditions, which shall apply in addition to these Promotional Terms and Conditions.

6. Once subscribed to a Fixed Earn strategy, crypto-assets will be locked for the selected term and cannot be withdrawn, transferred, or otherwise accessed until the 7 day lock-up period has elapsed. Please note that due to extreme market volatility, there is a risk that these crypto-assets could lose all value and become entirely worthless before you are able to access them.

7. By subscribing to a Bybit Earn strategy, participants acknowledge that Bybit Earn is an unregulated product offered by Bybit EU GmbH and does not constitute a regulated crypto-asset service under Regulation (EU) 2023/1114 (“MiCAR”). Notwithstanding the foregoing, assets utilised within Bybit Earn remain subject to MiCAR safeguarding requirements where held in regulated custody.

8. In parallel to the respective Fixed Earn campaigns described in clause 4, eligible participants will also be awarded points (“Points”) for meeting certain  trading volume thresholds set within this Promotion. The points will be allocated as follows: 

    - Get 1 point for every trading volume of EUR 10,000 on Spot (buy + sell sides combined) generated during the promotion period. Trades executed on zero-fee trading pairs, as well as any cancelled, voided, or reversed transactions, shall be excluded.

9. Points will be credited within 2 business days. 

10. Points are non-transferable, non-exchangeable, and may not be used in connection with other promotions. Any Points not redeemed in accordance with the applicable requirements shall be forfeited without compensation.

11. Points may be redeemed between 20 May 2026 at 10AM UTC and 15 June 2026 at 10AM UTC  (“Redemption Period”). Once the point redemption window expires, users will no longer be able to redeem points for rewards. 

12. Participants should plan their point-earning strategies reasonably and redeem prizes in a timely manner.

13. During the Redemption Period, Points may be redeemed for rewards as follows:

      - 100 Points: 110 EUR in BTC airdrop

      - 110 Points: 130 EUR in BTC airdrop

14. Upon redemption, rewards shall be credited to the participant’s Rewards Hub within 2 business days. 

15. The aggregate reward pool allocated for this Promotion is strictly capped at a maximum value of 50 000 EUR in Bitcoin ("BTC"). All reward distributions are expressly subject to availability and will be executed on a definitive first-come, first-served basis. Priority for reward allocation is determined exclusively by the exact date on which each participant successfully completes the applicable eligibility conditions established throughout these Promotional Terms and Conditions. Bybit EU reserves the unequivocal right to halt or suspend the issuance of rewards immediately upon the full depletion of the reward pool. In the event that the reward pool is exhausted, any participant will automatically forfeit their entitlement to receive a reward. Bybit EU disclaims all liability and shall not be held responsible for any claims, losses, or damages incurred as a result of the reward pool's depletion.

16. Bybit EU reserves the right to immediately disqualify any participant who engages in dishonest, abusive, unlawful, fraudulent, or harmful activities during the Promotion.

17. Bybit EU reserves the right to the final interpretation of this event.

18. The Promotion is offered by Bybit EU at its discretion, free of charge, and until further notice. Bybit EU may amend these Promotional Terms and Conditions or cancel the Promotion at any time without prior notice. Any rewards already accrued prior to cancellation will be distributed in line with these Promotional Terms and Conditions.

19. You acknowledge and agree that you are solely responsible for the declaration and payment of any applicable taxes, duties, or fees associated with the receipt of any reward in accordance with your local jurisdiction's laws and regulations.

20. Bybit EU may delay, withhold, adjust, or cancel rewards where reasonably necessary for security, fraud prevention, technical issues, compliance/legal requirements, or risk controls (including cases where an account is restricted, suspended, or under review).

To mark Bitcoin Pizza Day 2026, Bybit EU is opening up a three-week promotion built around two simple ideas — buy BTC the easy way, and earn rewards just for taking part. New users can earn 100% APR on a 7-day BTC Fixed Earn, existing users can earn 40% APR, and every spot trader can collect points redeemable for BTC airdrops from a €50,000 BTC prize pool. This guide walks you through how to buy BTC on Bybit EU, and exactly how the two promotion mechanics work.

BTC Pizza Day 2026: Stack Your Slice, Earn up to 100% APR on BTC Now

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BTC Pizza Day 2026: Stack Your Slice, Earn up to 100% APR on BTC Now